New WhatsApp Template
Templates must comply with Meta's policies. Approval typically takes 24–48 hours. Variables use {{1}}, {{2}} notation.
1 · Basic Information
Lowercase, underscores only. Cannot be changed after submission.
UTILITY: transactional · MARKETING: promotional · AUTH: OTP/login
Multi-language templates share the same name.
2 · Header Optional
∅
None
T
Text
🖼
Image
🎬
Video
📄
Document
3 · Body *
Supports *bold*, _italic_, ~strikethrough~
0/1024
Add variables in body using {{1}}, {{2}}… and sample values will appear here.
4 · Footer Optional
Max 60 chars. No variables allowed in footer.
5 · Buttons Optional · max 3 CTA or 10 Quick Reply
CTA Buttons
Quick Reply
None
6 · Pre-submission Checklist
⬜ Template name uses snake_case only
⬜ Body text is provided and under 1024 characters
⬜ All variable sample values provided
Opt-out instruction in footer (MARKETING)
⬜ Sample media uploaded (if header has media)
📱 Live Preview
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Bot
ℹ️ Meta Guidelines
• No spam or misleading content
• Must have clear opt-out for MARKETING
• UTILITY: relate to customer's transaction
• Avoid ALL CAPS for non-brand words
• URL domain must be verified in WABA
• Auth templates expire in 10 min by default